Dr. Gorkan Ahmetoglu is a consortium member and an Associate Professor of Business Psychology at University College London (UCL). He is also the co-founder of Meta Profiling Ltd. and the Director of the Business Psychology programme at UCL. Previously, he held key leadership positions at Goldsmiths, University of London, including Director of Management and Entrepreneurship, Director of Digital Entrepreneurship, and Director of Consumer Behaviour. He has also taught at City University London and Heythrop University.

A recognized expert in psychological profiling, entrepreneurship, consumer decision-making, and marketing strategy, Dr. Ahmetoglu has authored Personality 101, edited the Wiley Handbook of Entrepreneurship, and published extensively in leading academic journals and business magazines, including Harvard Business Review, Management Today, and The Marketing Magazine. He is also an associate to Harvard’s EFL Global and a sought-after business adviser and speaker.

Gorkan consults for global corporations, government agencies, and media outlets as an expert adviser. His clients include HSBC, Allianz GI, LVMH, Unilever, Red Bull, McDonald’s, ABF, Ford, Tesco, Sainsbury’s, Asda, Mars, McKinsey & Co, BBC, Channel 4, Channel 5, The Edrington Group, the Office of Fair Trading, the Intellectual Property Office, the British Brand Groups, Government Social Research, and KPMG.