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A live conversation in Arabic on how governments are moving beyond service delivery to design meaningful, end-to-end experiences that better meet people’s needs. This webinar will highlight emerging trends in government customer experience (CX), including human-centered design, cross-channel integration, and the shift toward measuring outcomes that matter to citizens. Participants will gain practical insights into how public sector organizations can evolve their approaches to create more seamless, trusted, and impactful experiences.

This webinar falls under the "DIRECTION" dimension of the 4Ds+ Framework

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 About the Speakers: Dr. Ola AlZawati & Dr. Dina Faidi

Dr. Ola AlZawati is an insituational development expert with over 28 years of experience leading public sector modernization of institutional reform, and service transformation across Jordan, the region, and internationally. Her expertise spans strategy development, performance management, sustainability, governance, service design and development, and cross-competency performance evaluation.

Dr. Dina Faidi is an accomplished executive educator, leadership and team coach, and an expert in human skills development with over 25 years of experience. She has supported senior leaders, executive teams, and boards across government agencies, corporations, educational institutions, and nonprofit organizations. Known for creating transformative learning environments, Dina fosters authentic leadership, emotional intelligence, innovation, Design thinking, and strategic alignment in complex systems.