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AllDesign

The Art Of Storytelling

One of the most potent techniques in every stage of service design is the art of storytelling; an effective tool that ties individual components of an initiative into a cohesive narrative that is nonetheless enjoyable to follow for receiving audiences.
Alyaa Ahmed
July 13, 2023
AllDesign

Prototyping – A Toolkit for Practice

Prototyping is an important stage in bringing any service design to life. It is the process by which designers implement the decided upon ideas into tangible forms to varying degrees of fidelity. These can then be tested amongst service users to provide insight into what works and what doesn’t –…
Alyaa Ahmed
April 27, 2023
AllDesign

How to create a CX team

In most public sector organizations, the Customer Experience (CX) team is usually a small team (anywhere from 2 to 10 people). Nowadays, many public sector organizations are investing time and resources into figuring out the right CX org structure and operating model to boost their CX practices given the unmatched,…
ahamdan
September 6, 2022
AllDesign

Smooth Sailing with a Chief Experience Officer (CXO)

Having the right team builds the foundation for CX excellence. You cannot start your CX excellence journey without an organisational structure that can support this change. This includes a CXO who is dedicated and empowered to facilitate the customer experience transformation journey, and drive positive change in the organisation.
ahamdan
November 30, 2021
AllDesign

Ideation Challenges: Let the Games Begin

Ideation challenges are an effective tool used during the design process for raising innovation, highlighting areas of improvement in a certain field, and finding creative solutions to solve problems. They do this by bringing together a large number of contributors and experts who help in collecting creative inputs and finding…
ahamdan
November 27, 2021
AllDesign

Effortlessness: A New Frontier in Public Service

The case for CX in governments is undisputable. Yet, there remains a missing puzzle piece. While customer complaints most often describe services as ‘too slow’, the latest research suggests that ‘reliability’ and ‘simplicity’ are the real underlying drivers of satisfaction. A fantastic customer experience, therefore, is at its core an…
gmr
May 29, 2021