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Toolkit: Crafting an Effective Customer Experience Action Plan

Congratulations on completing the initial phases of your Customer Experience (CX) maturity review! Now that you have a clear understanding of your organisation's strengths, weaknesses, and CX gaps, it's time to channel these insights into action through the final phase of the process: action planning. This toolkit will guide you…
Alyaa Ahmed
September 12, 2023
AllDirection

Toolkit: How to Carry Out a Maturity Review Exercise?

You’ve decided to embark on your CX transformation journey, and have built your leadership team – what’s next? The second step in the process of setting the Direction of your organisation’s CX policy is assessing your strengths and weaknesses. This process is called a Maturity Review.
Alyaa Ahmed
August 19, 2023
AllDirection

The Holistic View of CX Measurement

In the famous words of mathematician, mathematical physicist and engineer, William Thompson: “To measure is to know.” This perspective proves equally vital to our modern-day public sector when considering the importance of a systematic approach to performance evaluation and monitoring with respect to CX practices.
Alyaa Ahmed
July 28, 2023
AllDirection

What Makes the Best CX Leadership Team?

When establishing public-centred direction, the first step to envisioning a new CX approach is putting the right brains behind the operation. Organisations seeking to transform their CX approach require strong leadership to bring knowledge and new ideas to the table, and to drive positive change across the organisation.
Alyaa Ahmed
May 11, 2023
AllDirection

Dive Into a Customer-Centric Culture

Say your organisation is a ship, battling the ocean currents. Think of a customer-centric culture as the anchor that has the power to hold you in place, keeping you secure. Put simply, customers want to feel seen, heard, and supported. Adopting a customer centric mindset within your organisation ensures that…
ahamdan
November 30, 2021