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The development of the International Model for Customer Experience in Government was inspired by many CX successful transformation projects in the last 10 years. The investment to advance CX in government is proving to be a worthy investment day after day. The Model resulted from an extensive research project that studied and investigated the CX practices as well as toolkits in the public sector in 20 different countries. The international implementation of the Model as well as its review cycle continues to engage a wide range of public sector experts, professionals, and researchers. It is the first international CX Model, exclusively designed and developed for the public sector, and is aiming at engaging as many CX professionals as possible.

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