Chris Ferguson is a consortium member and an Adjunct Professor and Executive in Residence at the University of Toronto.  He is the founder of Bridgeable, a Service Design consultancy that has received global recognition for the design of services, including the Fast Company Innovation by Design award, Design Management Institute’s Design Value Award, and the Service Design Network’s Global Commercial award. 

Mr. Ferguson draws on his experience consulting on design and research projects with organizations such as Google, Genentech, Cabinet Office, and Mt. Sinai Hospital to teach design methods across multiple faculties. A passionate teacher, he excels at connecting theory and practice so that students leave with a theoretical understanding matched with practical tools and experiences that will enrich their careers. 

His work has been published in numerous media outlets internationally, including the textbook This is Service Design Doing, of which he was a contributing editor. Mr. Ferguson is the proud recipient of the Rotman Excellence in Teaching Award.