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Join public sector professionals from around the world for an immersive training experience designed to equip you with the latest strategies in customer experience (CX) — built specifically for government.
In this training, you’ll explore how to embed principles of human centricity into your organization’s culture, strategy, and operations in a systemic and holistic way. Learn to overcome complex public service challenges, meet rising expectations, and deliver services that are not only efficient — but effortless.
By the end of the training, you’ll have the insight, tools, and confidence to apply the International Model for Effortless Customer Experience in Government with clarity, purpose, and impact.

Is This the Right Training for Your Role?

This course is designed for:
  • Senior public officials leading service delivery reform
  • Heads of digital transformation and innovation units
  • CX leaders and customer insight managers
  • Policy professionals shaping service frameworks
  • Public sector professionals responsible for performance and quality

What Knowledge Will You Bring Back to Your Team?

By the end of the training, you will:
  • Explore cutting-edge developments in customer experience practice globally
  • Understand the core principles and structure of the International Model for Effortless CX in Government
  • Gain hands-on experience with tools to embed CX into your organization’s strategy, operations, and culture
  • Learn to conduct a self-assessment using the 4Ds Framework (Direction, Design, Development, Delivery)
  • Use the GovCX Digital Tool to facilitate your organization’s CX assessment and ongoing improvement
  • Learn how to cascade knowledge and practices to colleagues across your department or agency

Reserve Your Spot
September 22–24, 2025
Ottawa- Canada
Investment: CAD 4,850